An amazing headline, is, well, hard to resist. It communicates assurance and originality and persuades more people to take a moment to view your casual dating profile. That’s a great thing because online casual dating is a numbers game and the more contacts you make the greater your chances of meeting someone who’s right for you. Unless you get blessed, your success is a function of how many individuals read your profile.
So how do you get plenty of people to click on your online dating profile (assuming you don’t look like Brad or Angelina)? The answer is easy: create a headline that provides the reader a reason to simply click on your profile. Whenever you, or I, or any person else replies to an ad, it’s simply because the headline creates us believe there’s a advantage to finding out about the product. It follows that you must, in your headline, offer the reader a clear advantage in return for the two minutes they’ll spend examining your profile. How do you do this? It’s simpler than you think.
Experimenting with a wide range of profiles on numerous dating sites has taught me that the easiest, most simple headlines work best. The technique is to keep the headline very simple while giving a benefit to the reader. And what better advantage than the promise they won’t regret clicking on your profile? The following headlines, or anything similar, should improve the traffic to your profile.
“Just click Here – You Won’t Regret It!”
“A Special and Compelling Profile Is waiting for You!”
“Read my user profile – You’ll be happy you did!”
These headlines are amazing because they are likely to evoke a skeptical response from the reader. “This guy’s showing me I won’t regret checking out his profile? I’ll be the judge of that…” The interest factor is usually enough to get the viewer to click on your profile. The true challenge, of course, is to make good on your headline’s promise so you don’t let down the person who chooses to read your profile. After all, what great is an impressive headline if it’s followed by a dull profile?
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